When it comes to Instagram I have a number of rules to keep my account in good standing order, because we are living in a world where bots are taking over the world.
I block and report any account I think is a spam account, having gone on a massive block well spam today I know not all of them are going to be spam accounts but they did look a little fishy.
My first rule when it comes to spam accounts is, if it has under twenty posts and following more than a thousand people and has less than hundred followers it is probably a spam account. So you might get a couple of likes out of it, or even a follow but at the end of the day it’s dead weight and be nothing more than a dead account, thus bringing down you engagement rate. There are of course exceptions but that’s a judgment call on your part. I tend to go through all the likes and all my followers once a day to check for accounts that fit what I’ve described, I have around five hundred followers so it is easy to do this, if I had more it probably be a lot harder but for now this works.
My other rule is checking the photos which accounts post, often spam accounts post the same photo over and over again, it just to keep the account online, as if you follow loads and like loads without posting much then you are flagged my Instagram, I got locked out of an account in the past for doing as so.
Some spam accounts almost look like real, they follow a lot, they have a descent amount of photos, they have a bio and even have a lot of followers but they are dead wait, check the dates of when the photos are posted and check who follow them, if they are spam accounts, most likely that account is either buying fake follows or is a spam account too.
Now I just blocked an account while writing this who doesn’t fit my rules. The account has about five thousand followers, they all like okay accounts, he is following three thousand (not sure why that is far too messy) but it happens. However he had two photos posted both of which had three thousand likes on them, and half a dozen comments, most of which are generic. To me at first glance it looked real but the guy had clearly brought followers and/or likes to make his account look better.
So my advice, look for bad followers/ following ratio, but only if the accounts are following more than a thousand, everyone has to start somewhere. Look for accounts which have loads of likes but barely any comments on their posts, look for accounts which haven’t posted anything but like and follow thousands of accounts, look for accounts which post repetitive photos, look for accounts who tag the same accounts over and over again either in the captions or in their bio.
Blocking people is not a bad thing especially when they are spam accounts. I think I have around three hundred people blocked on my account, who have either followed me or liked me, some of them you can tell by the user name, often a bunch of letters and numbers mixed together, or the profile picture is an Instagram icon, that is a popular option amongst spam accounts, no icon doesn’t mean a spam account, so be carful when on blocking sprees.
I could have over eight hundred followers however I would prefer five hundred real ones and know they will actually engage in my photos rather than just dead accounts which do nothing. To have a successful account you need it to be credible.